Design and Engineering a RenderRenders enable designers and engineers to collaborate on functionality and aesthetics in order to create a product customers will want to buy. This increases the product development speed as it reduces miscommunication between all members of the team.
Designers, engineers,and marketing specialists use renders to visualize a final product or design before committing to the expensive and time consuming, manufacturing process. While engineers may construct mechanical prototypes for physical product testing, these prototypes may not include final design aesthetics.
From left to right: the process to convey your end product could start with minimalistic sketches, then rendering a 3D model, followed by rendering a realistic photo, followed by creating a final working prototype.
Marketing and SalesPhotorealistic renders are excellent for the high speed generation of marketing materials. As the engineering team completes the final product and commission manufacturing, the marketing team uses rendered images and rendered promotional videos to market to the consumer. Customers can anticipate the official launch of a new product with interest and possible per-orders.
New inventors seeking investors can use 3D renders and animations to pitch their idea in order to create interest without spending excess time and funds on fabrication and manufacturing a professional prototype. This also allows for a better understanding on what their product can look like, function, and how it will appeal to potential customers. Especially when trying to demonstrate products that may be too large to take pictures of easily, this is a great technique to show them in intimate detail.
Companies with current product lines can use photorealistic renders to update their website and generate new, marketing images without the need to set up photography equipment. Once a 3D model of the product is generated, it can be manipulated for any situation a marketing team may need such as different environments, modes of operation, and different product configurations. 3D renders make it possible to provide customers with a platform for picking different configurations of a product and tailor it to their specific needs.
DocumentationOne of the major uses of photorealistic renders are the creation of product packaging and product instruction documents. The 3D model of the product can be used to show different steps for setting up or using a device. Once each position is organized into steps, they can be rendered into photorealistic images ready for documentation.
Packaging also utilizes rendering for creating diagrams and images which best represent a product once it is packaged. This also provides the opportunity to test how customers will react to a package design. The product itself and its presentation are extremely important.
PatentsThe patent process will also benefit from photorealistic renders as it will allow the patent attorney to visualize all technical mechanical systems involved with the invention for searching prior art and filing necessary utility, and design patents. The renders will assist in the application for a design patent when you want to protect the aesthetic of a product. We also handle the creation of patent drawings using the same 3D model and technical information we use to create the photorealistic render images.
An example of a schematic prepared for US provisional, utility, and design patents.
Case StudiesOne of our first clients, Granberg International, used many of our renders on their website to promote one of their products, chainsaw mills and custom chainsaw chains. They had used our renders to demonstrate the difference in the different types of cutting teeth on their rip chain products. Another example was the CVMT Tool Tray by Mizuho America Inc.; they were able to show surgeons the different tool configurations they could order. We were also able to compare our renders to what the product ended up looking like at the end. It was more cost-effective for them to make renders instead of waiting for them to be built, photographed, and then Photoshopped it within their documents.
The endgame for renders is about speed. Rendering will ultimately be more affordable and quicker than producing photographs that can be done at any stage in development.
We do rendering in one of two ways:
We can render the product from scratch as long as we’re able to understand the mechanics. We have plenty of repositories for different props and objects, so we don’t necessarily have to model everything. For instance, I can pull a model from the chainsaw case study, tune it to your product, and render it within your product.
If someone already has a STEP-file, we can add coloring and rendering of it to send back out. If they have a 3D model that they can’t render, they can send it to us. This will be more cost effective rather than having us build the 3D model from scratch. It's the fastest way to do it!